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William D King : 4 Reasons to Start a Business Blog

 

William D King A blog can work wonders for your business


Content marketing has emerged as one of the most prudent ways of getting your message across to the relevant target audience. According to William D King, One of the most effective ways to perform content marketing is to start a business blog. Blogs are a platform that not only markets your products and services, but also provides information for customers to generate leads and convert them into returning customers over a given period.

With a business blog that resides on your website, your business emerges on the map. With a significant majority of the customer and lead traffic these days coming from search engines like Google, a blog can help you attract these people effectively. The most interesting fact of all is that starting a blog doesn’t require extensive investment. Platforms like WordPress can allow you to create and launch a blog with minimal costs.

Here are 4 main reasons by William D King to start a business blog:

Generate Leads

As customers begin their journey, they go online to begin the information gathering process. The first place they go to is Google. According to one report, 89% of consumers turn to Google, Yahoo or other search engines in order to find information about products, services and other relevant items. This is one of the biggest reasons why a business needs to focus on blogging. However, the customers that are searching are potential leads for the business.

Generating leads is the beginning of the process through which an organization starts gathering customers. Any individual that shows interest in your products or services is your lead. The biggest reason why a website might rank on Google or other search engines for customers to view is due to the blog. This platform hosts a lot of content through which Google can pick out relevant information against keywords entered by customers thus directing them to your website.

Strengthen Relationships with Stakeholders

A blog is your business’s outlet to the world. It portrays more than just information about the business. In reality, it helps create a perception around the business that it is focused on serving customers extensively. This small gesture can go a long way in helping create a strong target audience that follows and ultimately buys what your business is offering.

Enhance Customer Experiences

Blogs are comprehensive platforms. From offering research based information about products or services to providing helpful guides, reviews and tips regarding the use of certain items, they address a wide variety of concerns that individuals might have. The more helpful you build your blog, the greater your chances of attracting more traffic and customers.

Build Essential Brand Elements

A blog doesn’t just help attract customers. It also helps your business create a robust reputation and brand recall in the eyes of the customer. Through essential information and data, a blog can pave the way for your business to become recognizable amongst customers. The blog is the simplest yet the most profound marketing tool that a business can have.

Conclusion

A business blog is important for many reasons. It doesn’t just expand and diversify the revenue stream for a business, but also helps establish a reputation that is unprecedented. Businesses that have an active blog constantly report greater performance in these areas as compared to other companies that don’t. Therefore, if you haven’t yet, now is the right time to start a business blog says William D King.

 

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