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4 Factors by William D King for Building a Competitive Business


William D King : Market competitive products and services are crucial

According to William D King, the advent of technology has given rise to extremely competitive markets. Every industry, segment or niche has multiple entrants fighting for customers. In such a saturated market, standing out is extremely difficult. Whether you’re talking about products or services, delivering market competitive offerings can require a number of aspects that need due consideration. These include, but are not limited to, customer service, customization, quality and innovation.

Competition can be intimidating but it also encourages people to unleash their creative potential. Knowing how to beat the competition is crucial. The factors and elements of each segment can differ. Understanding these aspects is critical and ultimately helps organizations succeed despite extensive competition. Developing a plan, building robust teams and executing effectively can help deliver powerful results.

Here are some factors given by William D king that help develop a competitive business:

1.      Understanding Your Clientele

Customer data is imperative in building a strong foundation for a business that is market competitive. However, 80% of companies operating today don’t have sufficient data on their customers. This is the fundamental reason why marketing campaigns fail. Customer behaviors, purchase patterns, experience expectations and relationship building are all based on data.

Data acquisition can be done through various channels. However, some small and even larger corporations resort to unethical means of data collection. In accordance to William D King, these practices must be discouraged at all times. Moral obligatio
ns are another sound pillar that supports reputation building for emerging and established brands alike.

2.      Study the Competition

Just as it is important to understand the customer, the same is also true for the competition. A businessman particularly those operating in the market today need to stay ahead of the curve. One of the ways to do this is by taking note of how the competitors are operating. Their tactics, strategies and practices can provide you a headway for the future. Also, it is important to note that it is not about copying the strategies of the competition but innovating is the key.

3.      Pinpoint the Things That Make You Different

Every business that wants to succeed needs to have a strong unique selling proposition. This differentiating factor can be based on a number of factors like innovation, customer experience, customization and personalization, technological implementation and a variety of other elements as well. This USP has to be extremely compulsive which attracts customers not just to buy once but stay and continue buying your products over and over.

4.      Clarify Your Core Offerings

Once you’ve clarified your core offerings and USP, you’ll need to sell your products or services based on that. Many companies are not selling items but overall experiences. IKEA for instance, doesn’t just sell furniture, it offers families an opportunity to hang out, spend time together even in the store and then take a weekend project home to indulge in. This is the reason the brand has been able to stand out and build a loyal customer base for itself.

Conclusion

Creating a highly competitive business that stands out in the market depends on a number of factors. Start by clarifying what it is that you offer and build on that as long as you know that your offering is strong enough to disrupt the market says WilliamD King.

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